Chocolate

#d0510a

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate sits in the orange range, deep and vivid. Oranges like this feel warm and approachable in branding. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Chocolate color values

Every conversion for #d0510a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d0510a
RGB208, 81, 10
HSL22, 91%, 43%
HSV22, 95%, 82%
CMYK0%, 61%, 95%, 18%
Lab51.06, 47.61, 58.87
XYZ29.01, 19.32, 2.49
Decimal13652234
Web safe#cc6600
Pantone1665 C
Pantone1665 CHex#d0510aRgb208 81 10Cmyk0 61 95 18Lab51 48 59Darker#481c03Deep#8c3607Lighter#eb7737

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 61, 95, 18.

The same color needs a different cmyk build depending on the paper. Here is #d0510a on both.

Coated stockgloss or silk, C
0 61 95 18
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 60 91 24
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Chocolate in css

Copy #d0510a straight into your stylesheet.

.background { background-color: #d0510a; }
.text { color: #d0510a; }
.border { border: 2px solid #d0510a; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #d0510a against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.32:1
AAfail · AA largepass · AAAfail
Textblack text on this color
4.86:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #d0510a against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #d0510a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #d0510a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #d0510a are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.