Red

#ca4f2f

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads balanced. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #ca4f2f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ca4f2f
RGB202, 79, 47
HSL12, 62%, 49%
HSV12, 77%, 79%
CMYK0%, 61%, 77%, 21%
Lab49.92, 47.22, 43.14
XYZ27.67, 18.35, 4.77
Decimal13258543
Web safe#cc6633
Pantone173 C
Pantone173 CHex#ca4f2fRgb202 79 47Cmyk0 61 77 21Lab50 47 43Darker#562214Deep#903822Lighter#d5816b

Shades of red

Tints of red

Colors that go with red

Red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 61, 77, 21.

The same color needs a different cmyk build depending on the paper. Here is #ca4f2f on both.

Coated stockgloss or silk, C
0 61 77 21
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 60 75 27
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #ca4f2f straight into your stylesheet.

.background { background-color: #ca4f2f; }
.text { color: #ca4f2f; }
.border { border: 2px solid #ca4f2f; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #ca4f2f against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.50:1
AAfail · AA largepass · AAAfail
Textblack text on this color
4.67:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #ca4f2f against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #ca4f2f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #ca4f2f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ca4f2f come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.