Peru

#c98f4d

Hex, rgb, cmyk and Pantone values for peru, with shades, tints, matching colors and free print quality patterns.

Peru sits in the orange range, mid and soft. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Peru color values

Every conversion for #c98f4d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#c98f4d
RGB201, 143, 77
HSL32, 53%, 55%
HSV32, 62%, 79%
CMYK0%, 29%, 62%, 21%
Lab63.83, 15.12, 43.23
XYZ35.25, 32.6, 11.46
Decimal13209421
Web safe#cc9966
Pantone722 C
Pantone722 CHex#c98f4dRgb201 143 77Cmyk0 29 62 21Lab64 15 43Darker#68461fDeep#9f6b30Lighter#d5b188

Shades of peru

Tints of peru

Colors that go with peru

Peru in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 29, 62, 21.

The same color needs a different cmyk build depending on the paper. Here is #c98f4d on both.

Coated stockgloss or silk, C
0 29 62 21
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 31 61 27
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Peru in css

Copy #c98f4d straight into your stylesheet.

.background { background-color: #c98f4d; }
.text { color: #c98f4d; }
.border { border: 2px solid #c98f4d; }

How peru looks on light and dark

Peru and accessibility

Contrast ratios for #c98f4d against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.79:1
AAfail · AA largefail · AAAfail
Textblack text on this color
7.52:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #c98f4d against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Peru on a business card, sticker and pattern

A quick look at how #c98f4d sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around peru? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn peru into a seamless pattern

Four patterns built from #c98f4d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from peru, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #c98f4d are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.