Plum

#c491e8

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum falls in the purple range, light and strong. Purples like this signal creativity and a premium feel. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Plum color values

Every conversion for #c491e8, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#c491e8
RGB196, 145, 232
HSL275, 65%, 74%
HSV275, 38%, 91%
CMYK16%, 38%, 0%, 9%
Lab67.88, 35.1, -36.7
XYZ47.46, 37.81, 81.14
Decimal12882408
Web safe#cc99ff
Pantone2645 C
Pantone2645 CHex#c491e8Rgb196 145 232Cmyk16 38 0 9Lab68 35 -37Darker#8229c2Deep#a456dcLighter#e3cef2

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 16, 38, 0, 9.

The same color needs a different cmyk build depending on the paper. Here is #c491e8 on both.

Coated stockgloss or silk, C
16 38 0 9
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
19 39 4 15
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #c491e8 straight into your stylesheet.

.background { background-color: #c491e8; }
.text { color: #c491e8; }
.border { border: 2px solid #c491e8; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #c491e8 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.45:1
AAfail · AA largefail · AAAfail
Textblack text on this color
8.56:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #c491e8 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #c491e8 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #c491e8 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #c491e8 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.