Plum

#bea3cd

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a soft purple at 279 degrees. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #bea3cd, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#bea3cd
RGB190, 163, 205
HSL279, 30%, 72%
HSV279, 20%, 80%
CMYK7%, 20%, 0%, 20%
Lab70.56, 17.61, -17.76
XYZ45.35, 41.55, 63.39
Decimal12493773
Web safe#cc99cc
Pantone264 C
Pantone264 CHex#bea3cdRgb190 163 205Cmyk7 20 0 20Lab71 18 -18Darker#7a4f92Deep#9d75b4Lighter#ded2e5

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 7, 20, 0, 20.

The same color needs a different cmyk build depending on the paper. Here is #bea3cd on both.

Coated stockgloss or silk, C
7 20 0 20
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
10 22 4 26
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #bea3cd straight into your stylesheet.

.background { background-color: #bea3cd; }
.text { color: #bea3cd; }
.border { border: 2px solid #bea3cd; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #bea3cd against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.26:1
AAfail · AA largefail · AAAfail
Textblack text on this color
9.31:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #bea3cd against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #bea3cd sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #bea3cd and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #bea3cd are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.