Chocolate

#bd6f20

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

This is Chocolate, a strong orange at 30 degrees. Oranges like this feel warm and approachable in branding. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #bd6f20, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#bd6f20
RGB189, 111, 32
HSL30, 71%, 43%
HSV30, 83%, 74%
CMYK0%, 41%, 83%, 26%
Lab54.34, 25.24, 53.43
XYZ26.93, 22.29, 4.25
Decimal12414752
Web safe#cc6633
Pantone153 C
Pantone153 CHex#bd6f20Rgb189 111 32Cmyk0 41 83 26Lab54 25 53Darker#43270bDeep#804b16Lighter#d8934d

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 41, 83, 26.

The same color needs a different cmyk build depending on the paper. Here is #bd6f20 on both.

Coated stockgloss or silk, C
0 41 83 26
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 42 80 32
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Chocolate in css

Copy #bd6f20 straight into your stylesheet.

.background { background-color: #bd6f20; }
.text { color: #bd6f20; }
.border { border: 2px solid #bd6f20; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #bd6f20 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.85:1
AAfail · AA largepass · AAAfail
Textblack text on this color
5.46:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #bd6f20 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #bd6f20 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #bd6f20 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #bd6f20 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.