Chocolate

#bb5d09

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate sits in the orange range, deep and vivid. Oranges like this feel warm and approachable in branding. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Chocolate color values

Every conversion for #bb5d09, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#bb5d09
RGB187, 93, 9
HSL28, 91%, 38%
HSV28, 95%, 73%
CMYK0%, 50%, 95%, 27%
Lab49.99, 33.57, 56.76
XYZ24.46, 18.41, 2.52
Decimal12279049
Web safe#cc6600
Pantone718 C
Pantone718 CHex#bb5d09Rgb187 93 9Cmyk0 50 95 27Lab50 34 57Darker#3a1d03Deep#773b06Lighter#e98023

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 50, 95, 27.

The same color needs a different cmyk build depending on the paper. Here is #bb5d09 on both.

Coated stockgloss or silk, C
0 50 95 27
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 50 91 33
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Chocolate in css

Copy #bb5d09 straight into your stylesheet.

.background { background-color: #bb5d09; }
.text { color: #bb5d09; }
.border { border: 2px solid #bb5d09; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #bb5d09 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.48:1
AAfail · AA largepass · AAAfail
Textblack text on this color
4.68:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #bb5d09 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #bb5d09 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #bb5d09 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #bb5d09 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.