Medium violet red

#bb137c

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

Medium violet red is a deep pink, weighty and easy to pair. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Medium violet red color values

Every conversion for #bb137c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#bb137c
RGB187, 19, 124
HSL323, 82%, 40%
HSV323, 90%, 73%
CMYK0%, 90%, 34%, 27%
Lab41.98, 67.72, -14.09
XYZ24.36, 12.49, 20.19
Decimal12260220
Web safe#cc0066
Pantone240 C
Pantone240 CHex#bb137cRgb187 19 124Cmyk0 90 34 27Lab42 68 -14Darker#390626Deep#7a0c51Lighter#e035a0

Shades of medium violet red

Tints of medium violet red

Colors that go with medium violet red

Medium violet red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 90, 34, 27.

The same color needs a different cmyk build depending on the paper. Here is #bb137c on both.

Coated stockgloss or silk, C
0 90 34 27
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 87 35 33
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Medium violet red in css

Copy #bb137c straight into your stylesheet.

.background { background-color: #bb137c; }
.text { color: #bb137c; }
.border { border: 2px solid #bb137c; }

How medium violet red looks on light and dark

Medium violet red and accessibility

Contrast ratios for #bb137c against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.00:1
AApass · AA largepass · AAAfail
Textblack text on this color
3.50:1
AAfail · AA largepass · AAAfail

Use white text on this color for readable body copy. To test #bb137c against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #bb137c sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #bb137c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #bb137c is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.