Plum

#b99dce

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a soft purple at 274 degrees. Purples like this signal creativity and a premium feel. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Plum color values

Every conversion for #b99dce, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b99dce
RGB185, 157, 206
HSL274, 33%, 71%
HSV274, 24%, 81%
CMYK10%, 24%, 0%, 19%
Lab68.67, 19.5, -21.22
XYZ43.21, 38.88, 63.62
Decimal12164558
Web safe#cc99cc
Pantone264 C
Pantone264 CHex#b99dceRgb185 157 206Cmyk10 24 0 19Lab69 20 -21Darker#734993Deep#976db6Lighter#dbcee5

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 10, 24, 0, 19.

The same color needs a different cmyk build depending on the paper. Here is #b99dce on both.

Coated stockgloss or silk, C
10 24 0 19
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
13 26 4 25
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #b99dce straight into your stylesheet.

.background { background-color: #b99dce; }
.text { color: #b99dce; }
.border { border: 2px solid #b99dce; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #b99dce against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.39:1
AAfail · AA largefail · AAAfail
Textblack text on this color
8.78:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #b99dce against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #b99dce sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #b99dce and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #b99dce come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.