Plum

#b98ecd

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum falls in the purple range, mid and soft. A mid purple this rich reads creative and a little premium. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Plum color values

Every conversion for #b98ecd, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b98ecd
RGB185, 142, 205
HSL281, 39%, 68%
HSV281, 31%, 80%
CMYK10%, 31%, 0%, 20%
Lab65.02, 27.66, -26.25
XYZ40.7, 34.07, 62.19
Decimal12160717
Web safe#cc99cc
Pantone2645 C
Pantone2645 CHex#b98ecdRgb185 142 205Cmyk10 31 0 20Lab65 28 -26Darker#753f8eDeep#9a5db7Lighter#d7c1e1

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 10, 31, 0, 20.

The same color needs a different cmyk build depending on the paper. Here is #b98ecd on both.

Coated stockgloss or silk, C
10 31 0 20
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
13 33 4 26
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #b98ecd straight into your stylesheet.

.background { background-color: #b98ecd; }
.text { color: #b98ecd; }
.border { border: 2px solid #b98ecd; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #b98ecd against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.69:1
AAfail · AA largefail · AAAfail
Textblack text on this color
7.81:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #b98ecd against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #b98ecd sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #b98ecd and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #b98ecd is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.