Plum

#b699d2

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a soft purple at 271 degrees. Purples like this signal creativity and a premium feel. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Plum color values

Every conversion for #b699d2, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b699d2
RGB182, 153, 210
HSL271, 39%, 71%
HSV271, 27%, 82%
CMYK13%, 27%, 0%, 18%
Lab67.56, 21.61, -25.15
XYZ42.32, 37.38, 65.96
Decimal11966930
Web safe#cc99cc
Pantone2645 C
Pantone2645 CHex#b699d2Rgb182 153 210Cmyk13 27 0 18Lab68 22 -25Darker#6f4399Deep#9367bcLighter#d9cce6

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 13, 27, 0, 18.

The same color needs a different cmyk build depending on the paper. Here is #b699d2 on both.

Coated stockgloss or silk, C
13 27 0 18
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
16 29 4 24
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #b699d2 straight into your stylesheet.

.background { background-color: #b699d2; }
.text { color: #b699d2; }
.border { border: 2px solid #b699d2; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #b699d2 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.48:1
AAfail · AA largefail · AAAfail
Textblack text on this color
8.48:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #b699d2 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #b699d2 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #b699d2 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #b699d2 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.