Chocolate

#b66d1d

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate is a deep orange with serious warmth. Oranges like this feel warm and approachable in branding. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #b66d1d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b66d1d

RGB182, 109, 29

HSL31, 73%, 41%

HSV31, 84%, 71%

CMYK0%, 40%, 84%, 29%

Lab52.92, 23.22, 52.93

XYZ24.98, 20.97, 3.89

Decimal11955485

Web safe#cc6633

Pantone153 C

Shades of chocolate

#a6641b #975a18 #875116 #784813 #683e11 #59350e #492c0c #3a2209 #2a1907 #1a1004

Tints of chocolate

#ce7c21 #de8a2e #e19746 #e5a55e #e9b276 #edc08f #f1cea7 #f5dbbf #f9e9d7 #fdf6f0

Colors that go with chocolate

Complementary#1d66b6 Analogous#b6211d Analogous#b2b61d Triadic#1db66d Triadic#6d1db6 Split complementary#1db2b6 Split complementary#201db6

Chocolate in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 40, 84, 29.

The same color needs a different cmyk build depending on the paper. Here is #b66d1d on both.

Coated stockgloss or silk, C

0 40 84 29

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 41 81 35

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Chocolate in css

Copy #b66d1d straight into your stylesheet.

.background { background-color: #b66d1d; }
.text { color: #b66d1d; }
.border { border: 2px solid #b66d1d; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #b66d1d against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #b66d1d against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #b66d1d sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #b66d1d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #b66d1d is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.