Brown

#b2383f

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown is a mid red that reads grounded. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #b2383f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b2383f
RGB178, 56, 63
HSL357, 52%, 46%
HSV357, 69%, 70%
CMYK0%, 69%, 65%, 30%
Lab42.23, 49.68, 24.06
XYZ20.67, 12.65, 6.06
Decimal11679807
Web safe#993333
Pantone703 C
Pantone703 CHex#b2383fRgb178 56 63Cmyk0 69 65 30Lab42 50 24Darker#451619Deep#7c272cLighter#c9696e

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 69, 65, 30.

The same color needs a different cmyk build depending on the paper. Here is #b2383f on both.

Coated stockgloss or silk, C
0 69 65 30
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 67 64 36
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Brown in css

Copy #b2383f straight into your stylesheet.

.background { background-color: #b2383f; }
.text { color: #b2383f; }
.border { border: 2px solid #b2383f; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #b2383f against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.95:1
AApass · AA largepass · AAAfail
Textblack text on this color
3.53:1
AAfail · AA largepass · AAAfail

Use white text on this color for readable body copy. To test #b2383f against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #b2383f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #b2383f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #b2383f come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.