Chocolate

#b16900

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate is a deep orange with rich warmth. Oranges like this feel warm and approachable in branding. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Chocolate color values

Every conversion for #b16900, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b16900
RGB177, 105, 0
HSL36, 100%, 35%
HSV36, 100%, 69%
CMYK0%, 41%, 100%, 31%
Lab51.21, 22.7, 58.79
XYZ23.18, 19.45, 2.53
Decimal11626752
Web safe#996600
Pantone153 C
Pantone153 CHex#b16900Rgb177 105 0Cmyk0 41 100 31Lab51 23 59Darker#3d2400Deep#6a3f00Lighter#ec910c

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 41, 100, 31.

The same color needs a different cmyk build depending on the paper. Here is #b16900 on both.

Coated stockgloss or silk, C
0 41 100 31
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 42 96 37
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Chocolate in css

Copy #b16900 straight into your stylesheet.

.background { background-color: #b16900; }
.text { color: #b16900; }
.border { border: 2px solid #b16900; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #b16900 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.29:1
AAfail · AA largepass · AAAfail
Textblack text on this color
4.89:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #b16900 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #b16900 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #b16900 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #b16900 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.