Red

#afa4a2

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads grounded. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #afa4a2, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#afa4a2
RGB175, 164, 162
HSL9, 8%, 66%
HSV9, 7%, 69%
CMYK0%, 6%, 7%, 31%
Lab68.22, 3.62, 2.46
XYZ37.48, 38.27, 39.59
Decimal11510946
Web safe#999999
Pantone422 C
Pantone422 CHex#afa4a2Rgb175 164 162Cmyk0 6 7 31Lab68 4 2Darker#685c5aDeep#8e7e7cLighter#d0cac9

Shades of red

Tints of red

Colors that go with red

Red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 6, 7, 31.

The same color needs a different cmyk build depending on the paper. Here is #afa4a2 on both.

Coated stockgloss or silk, C
0 6 7 31
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 10 10 37
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #afa4a2 straight into your stylesheet.

.background { background-color: #afa4a2; }
.text { color: #afa4a2; }
.border { border: 2px solid #afa4a2; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #afa4a2 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.43:1
AAfail · AA largefail · AAAfail
Textblack text on this color
8.65:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #afa4a2 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #afa4a2 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #afa4a2 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #afa4a2 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.