Purple

#af97cb

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

This is Purple, a soft purple at 268 degrees. A mid purple this rich reads creative and a little premium. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Purple color values

Every conversion for #af97cb, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#af97cb
RGB175, 151, 203
HSL268, 33%, 69%
HSV268, 26%, 80%
CMYK14%, 26%, 0%, 20%
Lab66.18, 18.98, -23.43
XYZ39.53, 35.56, 61.28
Decimal11507659
Web safe#9999cc
Pantone2705 C
Pantone2705 CHex#af97cbRgb175 151 203Cmyk14 26 0 20Lab66 19 -23Darker#67468dDeep#8a67b3Lighter#d4c8e1

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 14, 26, 0, 20.

The same color needs a different cmyk build depending on the paper. Here is #af97cb on both.

Coated stockgloss or silk, C
14 26 0 20
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
17 28 4 26
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Purple in css

Copy #af97cb straight into your stylesheet.

.background { background-color: #af97cb; }
.text { color: #af97cb; }
.border { border: 2px solid #af97cb; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #af97cb against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.59:1
AAfail · AA largefail · AAAfail
Textblack text on this color
8.11:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #af97cb against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #af97cb sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #af97cb and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #af97cb come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.