Plum

#af89c8

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum is a mid purple with a confident cast. A mid purple this rich reads creative and a little premium. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #af89c8, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#af89c8
RGB175, 137, 200
HSL276, 36%, 66%
HSV276, 32%, 78%
CMYK12%, 32%, 0%, 22%
Lab62.66, 26.22, -27.17
XYZ37.05, 31.18, 58.71
Decimal11504072
Web safe#9999cc
Pantone2645 C
Pantone2645 CHex#af89c8Rgb175 137 200Cmyk12 32 0 22Lab63 26 -27Darker#683e84Deep#8e58b1Lighter#d0bcdd

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 12, 32, 0, 22.

The same color needs a different cmyk build depending on the paper. Here is #af89c8 on both.

Coated stockgloss or silk, C
12 32 0 22
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
15 33 4 28
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #af89c8 straight into your stylesheet.

.background { background-color: #af89c8; }
.text { color: #af89c8; }
.border { border: 2px solid #af89c8; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #af89c8 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.90:1
AAfail · AA largefail · AAAfail
Textblack text on this color
7.24:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #af89c8 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #af89c8 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #af89c8 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #af89c8 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.