Brown

#af3c48

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown lands in the red band, mid and soft. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #af3c48, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#af3c48
RGB175, 60, 72
HSL354, 49%, 46%
HSV354, 66%, 69%
CMYK0%, 66%, 59%, 31%
Lab42.48, 47.61, 18.75
XYZ20.46, 12.81, 7.53
Decimal11484232
Web safe#993333
Pantone703 C
Pantone703 CHex#af3c48Rgb175 60 72Cmyk0 66 59 31Lab42 48 19Darker#45181cDeep#7a2a32Lighter#c66c76

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 66, 59, 31.

The same color needs a different cmyk build depending on the paper. Here is #af3c48 on both.

Coated stockgloss or silk, C
0 66 59 31
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 65 58 37
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Brown in css

Copy #af3c48 straight into your stylesheet.

.background { background-color: #af3c48; }
.text { color: #af3c48; }
.border { border: 2px solid #af3c48; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #af3c48 against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.89:1
AApass · AA largepass · AAAfail
Textblack text on this color
3.56:1
AAfail · AA largepass · AAAfail

Use white text on this color for readable body copy. To test #af3c48 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #af3c48 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #af3c48 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #af3c48 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.