Indian red

#ae6b61

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

Indian red is a mid red that reads grounded. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Indian red color values

Every conversion for #ae6b61, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ae6b61
RGB174, 107, 97
HSL8, 32%, 53%
HSV8, 44%, 68%
CMYK0%, 39%, 44%, 32%
Lab52.26, 25.58, 16.91
XYZ24.87, 20.38, 13.93
Decimal11430753
Web safe#996666
Pantone4995 C
Pantone4995 CHex#ae6b61Rgb174 107 97Cmyk0 39 44 32Lab52 26 17Darker#55312bDeep#844c44Lighter#c39993

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 39, 44, 32.

The same color needs a different cmyk build depending on the paper. Here is #ae6b61 on both.

Coated stockgloss or silk, C
0 39 44 32
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 40 44 38
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Indian red in css

Copy #ae6b61 straight into your stylesheet.

.background { background-color: #ae6b61; }
.text { color: #ae6b61; }
.border { border: 2px solid #ae6b61; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #ae6b61 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.14:1
AAfail · AA largepass · AAAfail
Textblack text on this color
5.08:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #ae6b61 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #ae6b61 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #ae6b61 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ae6b61 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.