Brown

#ae2a33

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown lands in the red band, deep and strong. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #ae2a33, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ae2a33
RGB174, 42, 51
HSL356, 61%, 42%
HSV356, 76%, 68%
CMYK0%, 76%, 71%, 32%
Lab39.4, 52.95, 27.73
XYZ18.88, 10.89, 4.24
Decimal11414067
Web safe#993333
Pantone187 C
Pantone187 CHex#ae2a33Rgb174 42 51Cmyk0 76 71 32Lab39 53 28Darker#3b0e11Deep#741c22Lighter#cd525b

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 76, 71, 32.

The same color needs a different cmyk build depending on the paper. Here is #ae2a33 on both.

Coated stockgloss or silk, C
0 76 71 32
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 74 69 38
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Brown in css

Copy #ae2a33 straight into your stylesheet.

.background { background-color: #ae2a33; }
.text { color: #ae2a33; }
.border { border: 2px solid #ae2a33; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #ae2a33 against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.61:1
AApass · AA largepass · AAAfail
Textblack text on this color
3.18:1
AAfail · AA largepass · AAAfail

Use white text on this color for readable body copy. To test #ae2a33 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #ae2a33 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #ae2a33 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ae2a33 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.