Brown

#ae2a2f

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a strong red sitting at 358 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #ae2a2f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ae2a2f

RGB174, 42, 47

HSL358, 61%, 42%

HSV358, 76%, 68%

CMYK0%, 76%, 73%, 32%

Lab39.34, 52.76, 30.09

XYZ18.8, 10.86, 3.79

Decimal11414063

Web safe#993333

Pantone187 C

Shades of brown

#9f262b #902327 #811f23 #721c1f #63181b #541417 #451113 #370d0f #280a0b #190607

Tints of brown

#c42f35 #d13f44 #d6555a #db6b6f #e18185 #e6989b #ebaeb0 #f1c4c6 #f6dadb #fcf1f1

Colors that go with brown

Complementary#2aaea9 Analogous#ae2a71 Analogous#ae672a Triadic#2fae2a Triadic#2a2fae Split complementary#2aae67 Split complementary#2a71ae

Brown in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 76, 73, 32.

The same color needs a different cmyk build depending on the paper. Here is #ae2a2f on both.

Coated stockgloss or silk, C

0 76 73 32

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 74 71 38

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Brown in css

Copy #ae2a2f straight into your stylesheet.

.background { background-color: #ae2a2f; }
.text { color: #ae2a2f; }
.border { border: 2px solid #ae2a2f; }

How brown looks on light and dark

Sample text on black

Sample text on white

Text on this color

Brown and accessibility

Contrast ratios for #ae2a2f against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #ae2a2f against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #ae2a2f sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #ae2a2f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ae2a2f are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.