Brown

#ac0b26

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown is a deep red that reads rich. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #ac0b26, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ac0b26

RGB172, 11, 38

HSL350, 88%, 36%

HSV350, 94%, 67%

CMYK0%, 94%, 78%, 33%

Lab36.27, 59.05, 31.96

XYZ17.48, 9.15, 2.68

Decimal11275046

Web safe#990033

Pantone187 C

Shades of brown

#9e0a23 #8f0920 #81081d #730719 #640616 #560613 #480510 #39040d #2b030a #1d0206

Tints of brown

#c90d2c #e60f33 #f12345 #f3405e #f55d76 #f67a8f #f897a7 #fab4c0 #fcd1d8 #feeef1

Colors that go with brown

Complementary#0bac91 Analogous#ac0b77 Analogous#ac410b Triadic#26ac0b Triadic#0b26ac Split complementary#0bac41 Split complementary#0b77ac

Brown in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 94, 78, 33.

The same color needs a different cmyk build depending on the paper. Here is #ac0b26 on both.

Coated stockgloss or silk, C

0 94 78 33

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 90 76 39

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Brown in css

Copy #ac0b26 straight into your stylesheet.

.background { background-color: #ac0b26; }
.text { color: #ac0b26; }
.border { border: 2px solid #ac0b26; }

How brown looks on light and dark

Sample text on black

Sample text on white

Text on this color

Brown and accessibility

Contrast ratios for #ac0b26 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #ac0b26 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #ac0b26 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #ac0b26 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ac0b26 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.