Brown

#ab2d2c

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a strong red sitting at 0 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #ab2d2c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ab2d2c
RGB171, 45, 44
HSL0, 59%, 42%
HSV0, 74%, 67%
CMYK0%, 74%, 74%, 33%
Lab39.1, 50.63, 31.45
XYZ18.19, 10.72, 3.49
Decimal11218220
Web safe#993333
Pantone1805 C
Pantone1805 CHex#ab2d2cRgb171 45 44Cmyk0 74 74 33Lab39 51 31Darker#390f0fDeep#721e1dLighter#cb5554

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 74, 74, 33.

The same color needs a different cmyk build depending on the paper. Here is #ab2d2c on both.

Coated stockgloss or silk, C
0 74 74 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 72 72 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Brown in css

Copy #ab2d2c straight into your stylesheet.

.background { background-color: #ab2d2c; }
.text { color: #ab2d2c; }
.border { border: 2px solid #ab2d2c; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #ab2d2c against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.68:1
AApass · AA largepass · AAAfail
Textblack text on this color
3.14:1
AAfail · AA largepass · AAAfail

Use white text on this color for readable body copy. To test #ab2d2c against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #ab2d2c sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #ab2d2c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ab2d2c are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.