Brown

#ab273c

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown lands in the red band, deep and strong. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #ab273c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ab273c

RGB171, 39, 60

HSL350, 63%, 41%

HSV350, 77%, 67%

CMYK0%, 77%, 65%, 33%

Lab38.61, 53.51, 21.03

XYZ18.34, 10.44, 5.32

Decimal11216700

Web safe#993333

Pantone201 C

Shades of brown

#9c2437 #8e2032 #7f1d2d #711a27 #621622 #53131d #451018 #360c13 #28090e #190609

Tints of brown

#c22c44 #d23951 #d75065 #dc6779 #e17e8d #e795a2 #ecacb6 #f1c3ca #f6d9de #fcf0f2

Colors that go with brown

Complementary#27ab96 Analogous#ab277e Analogous#ab5427 Triadic#3cab27 Triadic#273cab Split complementary#27ab54 Split complementary#277eab

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 77, 65, 33.

The same color needs a different cmyk build depending on the paper. Here is #ab273c on both.

Coated stockgloss or silk, C

0 77 65 33

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 75 64 39

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Brown in css

Copy #ab273c straight into your stylesheet.

.background { background-color: #ab273c; }
.text { color: #ab273c; }
.border { border: 2px solid #ab273c; }

How brown looks on light and dark

Sample text on black

Sample text on white

Text on this color

Brown and accessibility

Contrast ratios for #ab273c against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #ab273c against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #ab273c sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #ab273c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ab273c come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.