Indian red

#a96c67

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

Indian red is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Indian red color values

Every conversion for #a96c67, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a96c67

RGB169, 108, 103

HSL5, 28%, 53%

HSV5, 39%, 66%

CMYK0%, 36%, 39%, 34%

Lab51.99, 23.71, 12.93

XYZ24.17, 20.14, 15.45

Decimal11103335

Web safe#996666

Pantone4995 C

Shades of indian red

#9e5f5a #8f5651 #7f4c48 #70433f #613a37 #51312e #422725 #321e1d #231514 #140c0b

Tints of indian red

#b17a75 #b98783 #c19591 #c9a29f #d1b0ad #d9bebb #e1cbc9 #e9d9d7 #f1e6e6 #f9f4f4

Colors that go with indian red

Complementary#67a4a9 Analogous#a96783 Analogous#a98d67 Triadic#67a96c Triadic#6c67a9 Split complementary#67a98d Split complementary#6783a9

Indian red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 36, 39, 34.

The same color needs a different cmyk build depending on the paper. Here is #a96c67 on both.

Coated stockgloss or silk, C

0 36 39 34

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 37 40 40

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Indian red in css

Copy #a96c67 straight into your stylesheet.

.background { background-color: #a96c67; }
.text { color: #a96c67; }
.border { border: 2px solid #a96c67; }

How indian red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Indian red and accessibility

Contrast ratios for #a96c67 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #a96c67 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #a96c67 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #a96c67 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #a96c67 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.