Indian red

#a96b65

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

This is Indian red, a muted red sitting at 5 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Indian red color values

Every conversion for #a96b65, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a96b65

RGB169, 107, 101

HSL5, 28%, 53%

HSV5, 40%, 66%

CMYK0%, 37%, 40%, 34%

Lab51.71, 24.03, 13.71

XYZ23.97, 19.89, 14.89

Decimal11103077

Web safe#996666

Pantone4995 C

Shades of indian red

#9e5e58 #8f5550 #7f4c47 #70433e #603a36 #51302d #422725 #321e1c #231514 #140c0b

Tints of indian red

#b17973 #b98682 #c19490 #c9a29e #d1afac #d9bdbb #e1cbc9 #e9d9d7 #f1e6e5 #f9f4f4

Colors that go with indian red

Complementary#65a3a9 Analogous#a96581 Analogous#a98d65 Triadic#65a96b Triadic#6b65a9 Split complementary#65a98d Split complementary#6581a9

Indian red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 37, 40, 34.

The same color needs a different cmyk build depending on the paper. Here is #a96b65 on both.

Coated stockgloss or silk, C

0 37 40 34

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 38 41 40

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Indian red in css

Copy #a96b65 straight into your stylesheet.

.background { background-color: #a96b65; }
.text { color: #a96b65; }
.border { border: 2px solid #a96b65; }

How indian red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Indian red and accessibility

Contrast ratios for #a96b65 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #a96b65 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #a96b65 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #a96b65 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #a96b65 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.