Purple

#a696ae

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple is a mid purple with a confident cast. A mid purple this rich reads creative and a little premium. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Purple color values

Every conversion for #a696ae, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a696ae

RGB166, 150, 174

HSL280, 13%, 64%

HSV280, 14%, 68%

CMYK5%, 14%, 0%, 32%

Lab64.14, 10.44, -10.36

XYZ34.27, 32.98, 44.6

Decimal10917550

Web safe#999999

Pantone666 C

Shades of purple

#9885a1 #8a7594 #7b6785 #6c5a75 #5c4d64 #4d4054 #3e3443 #2f2732 #1f1a22 #100d11

Tints of purple

#ae9fb5 #b6a9bd #beb2c4 #c6bccb #cec5d3 #d6cfda #ded8e1 #e6e2e9 #eeebf0 #f6f5f7

Colors that go with purple

Complementary#9eae96 Analogous#9a96ae Analogous#ae96aa Triadic#aea696 Triadic#96aea6 Split complementary#aaae96 Split complementary#96ae9a

Purple in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 5, 14, 0, 32.

The same color needs a different cmyk build depending on the paper. Here is #a696ae on both.

Coated stockgloss or silk, C

5 14 0 32

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

9 17 4 38

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Purple in css

Copy #a696ae straight into your stylesheet.

.background { background-color: #a696ae; }
.text { color: #a696ae; }
.border { border: 2px solid #a696ae; }

How purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Purple and accessibility

Contrast ratios for #a696ae against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #a696ae against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #a696ae sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #a696ae and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #a696ae are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.