Indian red

#a5696f

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

This is Indian red, a muted red sitting at 354 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Indian red color values

Every conversion for #a5696f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a5696f

RGB165, 105, 111

HSL354, 25%, 53%

HSV354, 36%, 65%

CMYK0%, 36%, 33%, 35%

Lab50.98, 24.84, 6.7

XYZ23.44, 19.25, 17.52

Decimal10840431

Web safe#996666

Pantone4995 C

Shades of indian red

#9a5c62 #8b5359 #7c4a4f #6d4146 #5e383c #4f2f33 #402629 #311d1f #221416 #130b0c

Tints of indian red

#ad777c #b6858a #be9397 #c6a1a4 #cfaeb2 #d7bcbf #dfcacc #e8d8da #f0e6e7 #f8f4f4

Colors that go with indian red

Complementary#69a59f Analogous#a5698d Analogous#a58169 Triadic#6fa569 Triadic#696fa5 Split complementary#69a581 Split complementary#698da5

Indian red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 36, 33, 35.

The same color needs a different cmyk build depending on the paper. Here is #a5696f on both.

Coated stockgloss or silk, C

0 36 33 35

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 37 34 41

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Indian red in css

Copy #a5696f straight into your stylesheet.

.background { background-color: #a5696f; }
.text { color: #a5696f; }
.border { border: 2px solid #a5696f; }

How indian red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Indian red and accessibility

Contrast ratios for #a5696f against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #a5696f against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #a5696f sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #a5696f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #a5696f is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.