Dark red

#9a070b

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

This is Dark red, a vivid red sitting at 358 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Dark red color values

Every conversion for #9a070b, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#9a070b
RGB154, 7, 11
HSL358, 91%, 32%
HSV358, 95%, 60%
CMYK0%, 95%, 93%, 40%
Lab31.91, 54.12, 41.19
XYZ13.46, 7.05, 0.97
Decimal10094347
Web safe#990000
Pantone484 C
Pantone484 CHex#9a070bRgb154 7 11Cmyk0 95 93 40Lab32 54 41Darker#3b0304Deep#620407Lighter#d4151a

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 95, 93, 40.

The same color needs a different cmyk build depending on the paper. Here is #9a070b on both.

Coated stockgloss or silk, C
0 95 93 40
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 91 90 46
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Dark red in css

Copy #9a070b straight into your stylesheet.

.background { background-color: #9a070b; }
.text { color: #9a070b; }
.border { border: 2px solid #9a070b; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #9a070b against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.72:1
AApass · AA largepass · AAApass
Textblack text on this color
2.41:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #9a070b against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #9a070b sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #9a070b and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #9a070b is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.