Blue

#978dbf

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

This is Blue, a muted blue at 252 degrees. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Blue color values

Every conversion for #978dbf, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#978dbf

RGB151, 141, 191

HSL252, 28%, 65%

HSV252, 26%, 75%

CMYK21%, 26%, 0%, 25%

Lab61.12, 14.28, -24.64

XYZ31.69, 29.39, 53.29

Decimal9932223

Web safe#9999cc

Pantone271 C

Shades of blue

#857ab4 #7466a9 #64579b #584c87 #4b4174 #3f3661 #322c4e #26213a #191627 #0d0b14

Tints of blue

#a097c5 #aaa2cb #b3acd0 #bcb6d6 #c6c0dc #cfcbe2 #d8d5e7 #e2dfed #ebe9f3 #f5f4f9

Colors that go with blue

Complementary#b5bf8d Analogous#8d9cbf Analogous#b08dbf Triadic#bf978d Triadic#8dbf97 Split complementary#bfb08d Split complementary#9cbf8d

Blue in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 21, 26, 0, 25.

The same color needs a different cmyk build depending on the paper. Here is #978dbf on both.

Coated stockgloss or silk, C

21 26 0 25

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

23 28 4 31

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Blue in css

Copy #978dbf straight into your stylesheet.

.background { background-color: #978dbf; }
.text { color: #978dbf; }
.border { border: 2px solid #978dbf; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #978dbf against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #978dbf against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #978dbf sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #978dbf and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #978dbf is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.