Dark red

#971908

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

Dark red lands in the red band, deep and vivid. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Dark red color values

Every conversion for #971908, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#971908

RGB151, 25, 8

HSL7, 90%, 31%

HSV7, 95%, 59%

CMYK0%, 83%, 95%, 41%

Lab32.46, 49.74, 42.47

XYZ13.15, 7.29, 0.94

Decimal9902344

Web safe#990000

Pantone484 C

Shades of dark red

#8b1707 #7f1507 #721306 #661105 #5a0f05 #4e0d04 #420b03 #350903 #290702 #1d0502

Tints of dark red

#b71e0a #d6230b #f22b11 #f44730 #f66450 #f7806f #f99c8f #fbb8af #fcd4ce #fef0ee

Colors that go with dark red

Complementary#088697 Analogous#97083e Analogous#976108 Triadic#089719 Triadic#190897 Split complementary#089760 Split complementary#083f97

Dark red in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 83, 95, 41.

The same color needs a different cmyk build depending on the paper. Here is #971908 on both.

Coated stockgloss or silk, C

0 83 95 41

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 80 91 47

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Dark red in css

Copy #971908 straight into your stylesheet.

.background { background-color: #971908; }
.text { color: #971908; }
.border { border: 2px solid #971908; }

How dark red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Dark red and accessibility

Contrast ratios for #971908 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #971908 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #971908 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #971908 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #971908 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.