Blue

#969bc3

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

This is Blue, a muted blue at 233 degrees. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #969bc3, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#969bc3

RGB150, 155, 195

HSL233, 27%, 68%

HSV233, 23%, 76%

CMYK23%, 21%, 0%, 24%

Lab64.86, 6.93, -21.18

XYZ34.15, 33.87, 56.37

Decimal9870275

Web safe#9999cc

Pantone2716 C

Shades of blue

#8288b8 #6e75ac #5b63a0 #50568c #444a78 #393e64 #2d314f #22253b #171827 #0b0c13

Tints of blue

#9fa4c8 #a9adce #b2b6d3 #bbbfd8 #c5c8de #ced1e3 #d8d9e8 #e1e2ee #eaebf3 #f4f4f9

Colors that go with blue

Complementary#c3be96 Analogous#96b2c3 Analogous#a896c3 Triadic#c3969b Triadic#9bc396 Split complementary#c3a896 Split complementary#b2c396

Blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 23, 21, 0, 24.

The same color needs a different cmyk build depending on the paper. Here is #969bc3 on both.

Coated stockgloss or silk, C

23 21 0 24

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

25 23 4 30

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Blue in css

Copy #969bc3 straight into your stylesheet.

.background { background-color: #969bc3; }
.text { color: #969bc3; }
.border { border: 2px solid #969bc3; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #969bc3 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #969bc3 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #969bc3 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #969bc3 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #969bc3 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.