Brown

#962a2c

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a strong red sitting at 359 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #962a2c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#962a2c
RGB150, 42, 44
HSL359, 56%, 38%
HSV359, 72%, 59%
CMYK0%, 72%, 71%, 41%
Lab34.64, 44.88, 25.22
XYZ13.86, 8.32, 3.26
Decimal9841196
Web safe#993333
Pantone704 C
Pantone704 CHex#962a2cRgb150 42 44Cmyk0 72 71 41Lab35 45 25Darker#300d0eDeep#5e1a1cLighter#c24548

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 72, 71, 41.

The same color needs a different cmyk build depending on the paper. Here is #962a2c on both.

Coated stockgloss or silk, C
0 72 71 41
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 70 69 47
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Brown in css

Copy #962a2c straight into your stylesheet.

.background { background-color: #962a2c; }
.text { color: #962a2c; }
.border { border: 2px solid #962a2c; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #962a2c against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.88:1
AApass · AA largepass · AAApass
Textblack text on this color
2.66:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #962a2c against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #962a2c sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #962a2c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #962a2c come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.