Blue

#9090c1

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

This is Blue, a muted blue at 240 degrees. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #9090c1, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#9090c1

RGB144, 144, 193

HSL240, 28%, 66%

HSV240, 25%, 76%

CMYK25%, 25%, 0%, 24%

Lab61.42, 10.85, -25.37

XYZ31.1, 29.73, 54.55

Decimal9474241

Web safe#9999cc

Pantone271 C

Shades of blue

#7c7cb6 #6969ab #58589d #4d4d8a #424276 #373762 #2c2c4f #21213b #161627 #0b0b14

Tints of blue

#9a9ac7 #a4a4cc #aeaed2 #b8b8d7 #c2c2dd #cccce2 #d6d6e8 #e0e0ed #eaeaf3 #f4f4f9

Colors that go with blue

Complementary#c1c190 Analogous#90a8c1 Analogous#a890c1 Triadic#c19090 Triadic#90c190 Split complementary#c1a990 Split complementary#a9c190

Blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 25, 25, 0, 24.

The same color needs a different cmyk build depending on the paper. Here is #9090c1 on both.

Coated stockgloss or silk, C

25 25 0 24

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

27 27 4 30

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Blue in css

Copy #9090c1 straight into your stylesheet.

.background { background-color: #9090c1; }
.text { color: #9090c1; }
.border { border: 2px solid #9090c1; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #9090c1 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #9090c1 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #9090c1 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #9090c1 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #9090c1 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.