Medium violet red

#904068

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

Medium violet red is a deep pink, serious and easy to pair. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Medium violet red color values

Every conversion for #904068, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#904068
RGB144, 64, 104
HSL330, 38%, 41%
HSV330, 56%, 56%
CMYK0%, 56%, 28%, 44%
Lab38.89, 38.52, -7.04
XYZ15.83, 10.6, 14.31
Decimal9453672
Web safe#993366
Pantone689 C
Pantone689 CHex#904068Rgb144 64 104Cmyk0 56 28 44Lab39 39 -7Darker#2d1421Deep#5f2a44Lighter#b4648c

Shades of medium violet red

Tints of medium violet red

Colors that go with medium violet red

Medium violet red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 56, 28, 44.

The same color needs a different cmyk build depending on the paper. Here is #904068 on both.

Coated stockgloss or silk, C
0 56 28 44
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 56 30 50
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Medium violet red in css

Copy #904068 straight into your stylesheet.

.background { background-color: #904068; }
.text { color: #904068; }
.border { border: 2px solid #904068; }

How medium violet red looks on light and dark

Medium violet red and accessibility

Contrast ratios for #904068 against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.73:1
AApass · AA largepass · AAAfail
Textblack text on this color
3.12:1
AAfail · AA largepass · AAAfail

Use white text on this color for readable body copy. To test #904068 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #904068 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #904068 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #904068 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.