Dark magenta

#7d009a

Hex, rgb, cmyk and Pantone values for dark magenta, with shades, tints, matching colors and free print quality patterns.

This is Dark magenta, a vivid purple at 289 degrees. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Dark magenta color values

Every conversion for #7d009a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7d009a
RGB125, 0, 154
HSL289, 100%, 30%
HSV289, 100%, 60%
CMYK19%, 100%, 0%, 40%
Lab31.1, 62.86, -50.53
XYZ14.29, 6.69, 31.11
Decimal8192154
Web safe#660099
Pantone527 C
Pantone527 CHex#7d009aRgb125 0 154Cmyk19 100 0 40Lab31 63 -51Darker#32003dDeep#530066Lighter#b00bd6

Shades of dark magenta

Tints of dark magenta

Colors that go with dark magenta

Dark magenta in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 19, 100, 0, 40.

The same color needs a different cmyk build depending on the paper. Here is #7d009a on both.

Coated stockgloss or silk, C
19 100 0 40
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
21 96 4 46
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Dark magenta in css

Copy #7d009a straight into your stylesheet.

.background { background-color: #7d009a; }
.text { color: #7d009a; }
.border { border: 2px solid #7d009a; }

How dark magenta looks on light and dark

Dark magenta and accessibility

Contrast ratios for #7d009a against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.98:1
AApass · AA largepass · AAApass
Textblack text on this color
2.34:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #7d009a against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Dark magenta on a business card, sticker and pattern

A quick look at how #7d009a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark magenta? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn dark magenta into a seamless pattern

Four patterns built from #7d009a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark magenta, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #7d009a is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.