Purple

#7b6190

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple is a mid purple with a confident cast. A mid purple this rich reads creative and a little premium. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Purple color values

Every conversion for #7b6190, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7b6190
RGB123, 97, 144
HSL273, 20%, 47%
HSV273, 33%, 56%
CMYK15%, 33%, 0%, 44%
Lab45.32, 20.0, -21.93
XYZ17.48, 14.77, 28.32
Decimal8085904
Web safe#666699
Pantone667 C
Pantone667 CHex#7b6190Rgb123 97 144Cmyk15 33 0 44Lab45 20 -22Darker#32283bDeep#574465Lighter#9e8bae

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 15, 33, 0, 44.

The same color needs a different cmyk build depending on the paper. Here is #7b6190 on both.

Coated stockgloss or silk, C
15 33 0 44
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
18 34 4 50
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Purple in css

Copy #7b6190 straight into your stylesheet.

.background { background-color: #7b6190; }
.text { color: #7b6190; }
.border { border: 2px solid #7b6190; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #7b6190 against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.31:1
AApass · AA largepass · AAAfail
Textblack text on this color
3.95:1
AAfail · AA largepass · AAAfail

Use white text on this color for readable body copy. To test #7b6190 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #7b6190 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #7b6190 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #7b6190 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.