Purple

#7b0e73

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

This is Purple, a vivid pink at 304 degrees. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Purple color values

Every conversion for #7b0e73, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7b0e73
RGB123, 14, 115
HSL304, 80%, 27%
HSV304, 89%, 48%
CMYK0%, 89%, 7%, 52%
Lab28.81, 53.59, -29.87
XYZ11.42, 5.76, 16.73
Decimal8064627
Web safe#660066
Pantone259 C
Pantone259 CHex#7b0e73Rgb123 14 115Cmyk0 89 7 52Lab29 54 -30Darker#370633Deep#5c0a56Lighter#b31ea8

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 89, 7, 52.

The same color needs a different cmyk build depending on the paper. Here is #7b0e73 on both.

Coated stockgloss or silk, C
0 89 7 52
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 86 10 58
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Purple in css

Copy #7b0e73 straight into your stylesheet.

.background { background-color: #7b0e73; }
.text { color: #7b0e73; }
.border { border: 2px solid #7b0e73; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #7b0e73 against black and white text, measured to the WCAG standard.

Textwhite text on this color
9.76:1
AApass · AA largepass · AAApass
Textblack text on this color
2.15:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #7b0e73 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #7b0e73 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #7b0e73 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #7b0e73 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.