Dark magenta

#790a9b

Hex, rgb, cmyk and Pantone values for dark magenta, with shades, tints, matching colors and free print quality patterns.

Dark magenta is a deep purple with a serious cast. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Dark magenta color values

Every conversion for #790a9b, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#790a9b

RGB121, 10, 155

HSL286, 88%, 32%

HSV286, 94%, 61%

CMYK22%, 94%, 0%, 39%

Lab30.99, 60.94, -51.34

XYZ13.91, 6.65, 31.56

Decimal7932571

Web safe#660099

Pantone527 C

Shades of dark magenta

#6f098e #650882 #5b0875 #520768 #48065c #3e054f #340443 #2a0336 #200329 #16021d

Tints of dark magenta

#910cba #a90ed8 #bd17f0 #c636f2 #cf55f4 #d773f6 #e092f8 #e9b1fa #f2cffc #faeefe

Colors that go with dark magenta

Complementary#2c9b0a Analogous#300a9b Analogous#9b0a74 Triadic#9b790a Triadic#0a9b79 Split complementary#749b0a Split complementary#0a9b30

Dark magenta in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 22, 94, 0, 39.

The same color needs a different cmyk build depending on the paper. Here is #790a9b on both.

Coated stockgloss or silk, C

22 94 0 39

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

24 90 4 45

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Dark magenta in css

Copy #790a9b straight into your stylesheet.

.background { background-color: #790a9b; }
.text { color: #790a9b; }
.border { border: 2px solid #790a9b; }

How dark magenta looks on light and dark

Sample text on black

Sample text on white

Text on this color

Dark magenta and accessibility

Contrast ratios for #790a9b against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #790a9b against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Dark magenta on a business card, sticker and pattern

A quick look at how #790a9b sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around dark magenta? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn dark magenta into a seamless pattern

Four patterns built from #790a9b and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from dark magenta, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #790a9b come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.