Purple

#741f71

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

This is Purple, a strong pink at 302 degrees. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Purple color values

Every conversion for #741f71, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#741f71
RGB116, 31, 113
HSL302, 58%, 29%
HSV302, 73%, 45%
CMYK0%, 73%, 3%, 55%
Lab29.12, 46.74, -28.17
XYZ10.67, 5.89, 16.2
Decimal7610225
Web safe#663366
Pantone2612 C
Pantone2612 CHex#741f71Rgb116 31 113Cmyk0 73 3 55Lab29 47 -28Darker#300d2fDeep#50164eLighter#a634a2

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 73, 3, 55.

The same color needs a different cmyk build depending on the paper. Here is #741f71 on both.

Coated stockgloss or silk, C
0 73 3 55
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 71 7 61
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Purple in css

Copy #741f71 straight into your stylesheet.

.background { background-color: #741f71; }
.text { color: #741f71; }
.border { border: 2px solid #741f71; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #741f71 against black and white text, measured to the WCAG standard.

Textwhite text on this color
9.65:1
AApass · AA largepass · AAApass
Textblack text on this color
2.18:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #741f71 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #741f71 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #741f71 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #741f71 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.