Purple

#731e61

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple sits in the pink band, deep and strong. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Purple color values

Every conversion for #731e61, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#731e61

RGB115, 30, 97

HSL313, 59%, 28%

HSV313, 74%, 45%

CMYK0%, 74%, 16%, 55%

Lab27.94, 44.18, -19.72

XYZ9.69, 5.44, 11.85

Decimal7544417

Web safe#663366

Pantone260 C

Shades of purple

#6a1c59 #611952 #58174a #4f1542 #46123b #3d1033 #330d2b #2a0b24 #21091c #180614

Tints of purple

#8f2578 #aa2c8f #c634a7 #d04cb4 #d767c0 #df83cb #e69ed7 #edbae2 #f4d5ee #fbf1f9

Colors that go with purple

Complementary#1e7330 Analogous#5b1e73 Analogous#731e36 Triadic#61731e Triadic#1e6173 Split complementary#37731e Split complementary#1e735b

Purple in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 74, 16, 55.

The same color needs a different cmyk build depending on the paper. Here is #731e61 on both.

Coated stockgloss or silk, C

0 74 16 55

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 72 19 61

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Purple in css

Copy #731e61 straight into your stylesheet.

.background { background-color: #731e61; }
.text { color: #731e61; }
.border { border: 2px solid #731e61; }

How purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Purple and accessibility

Contrast ratios for #731e61 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #731e61 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #731e61 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #731e61 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #731e61 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.