Purple

#73104e

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

This is Purple, a strong pink at 322 degrees. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Purple color values

Every conversion for #73104e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#73104e

RGB115, 16, 78

HSL322, 76%, 26%

HSV322, 86%, 45%

CMYK0%, 86%, 32%, 55%

Lab25.46, 46.03, -10.99

XYZ8.63, 4.57, 7.63

Decimal7540814

Web safe#660066

Pantone242 C

Shades of purple

#6a0f48 #610e42 #590c3c #500b36 #470a30 #3e092a #350724 #2c061e #240518 #1b0412

Tints of purple

#931464 #b21979 #d21d8f #e231a0 #e751af #eb71bd #f090cc #f4b0db #f8d0e9 #fdeff8

Colors that go with purple

Complementary#107335 Analogous#671073 Analogous#73101c Triadic#4e7310 Triadic#104e73 Split complementary#1c7310 Split complementary#107367

Purple in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 86, 32, 55.

The same color needs a different cmyk build depending on the paper. Here is #73104e on both.

Coated stockgloss or silk, C

0 86 32 55

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 83 33 61

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Purple in css

Copy #73104e straight into your stylesheet.

.background { background-color: #73104e; }
.text { color: #73104e; }
.border { border: 2px solid #73104e; }

How purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Purple and accessibility

Contrast ratios for #73104e against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #73104e against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #73104e sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #73104e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #73104e is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.