Medium blue

#540ebd

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

Medium blue falls in the purple range, deep and vivid. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Medium blue color values

Every conversion for #540ebd, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#540ebd
RGB84, 14, 189
HSL264, 86%, 40%
HSV264, 93%, 74%
CMYK56%, 93%, 0%, 26%
Lab29.09, 63.25, -75.1
XYZ13.0, 5.87, 48.59
Decimal5508797
Web safe#6600cc
Pantone2736 C
Pantone2736 CHex#540ebdRgb84 14 189Cmyk56 93 0 26Lab29 63 -75Darker#190439Deep#36097bLighter#772ee5

Shades of medium blue

Tints of medium blue

Colors that go with medium blue

Medium blue in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 56, 93, 0, 26.

The same color needs a different cmyk build depending on the paper. Here is #540ebd on both.

Coated stockgloss or silk, C
56 93 0 26
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
56 90 4 32
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Medium blue in css

Copy #540ebd straight into your stylesheet.

.background { background-color: #540ebd; }
.text { color: #540ebd; }
.border { border: 2px solid #540ebd; }

How medium blue looks on light and dark

Medium blue and accessibility

Contrast ratios for #540ebd against black and white text, measured to the WCAG standard.

Textwhite text on this color
9.66:1
AApass · AA largepass · AAApass
Textblack text on this color
2.17:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #540ebd against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #540ebd sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #540ebd and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #540ebd are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.