Medium blue

#490ebe

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

Medium blue falls in the purple range, deep and vivid. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Medium blue color values

Every conversion for #490ebe, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#490ebe
RGB73, 14, 190
HSL260, 86%, 40%
HSV260, 93%, 75%
CMYK62%, 93%, 0%, 25%
Lab27.98, 62.66, -77.57
XYZ12.2, 5.45, 49.12
Decimal4787902
Web safe#3300cc
Pantone2736 C
Pantone2736 CHex#490ebeRgb73 14 190Cmyk62 93 0 25Lab28 63 -78Darker#160439Deep#2f097cLighter#6c2fe5

Shades of medium blue

Tints of medium blue

Colors that go with medium blue

Medium blue in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 62, 93, 0, 25.

The same color needs a different cmyk build depending on the paper. Here is #490ebe on both.

Coated stockgloss or silk, C
62 93 0 25
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
61 90 4 31
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Medium blue in css

Copy #490ebe straight into your stylesheet.

.background { background-color: #490ebe; }
.text { color: #490ebe; }
.border { border: 2px solid #490ebe; }

How medium blue looks on light and dark

Medium blue and accessibility

Contrast ratios for #490ebe against black and white text, measured to the WCAG standard.

Textwhite text on this color
10.05:1
AApass · AA largepass · AAApass
Textblack text on this color
2.09:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #490ebe against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #490ebe sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #490ebe and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #490ebe come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.