Deep purple

#40374a

Hex, rgb, cmyk and Pantone values for deep purple, with shades, tints, matching colors and free print quality patterns.

Deep purple is a deep purple with a rich cast. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Deep purple color values

Every conversion for #40374a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#40374a
RGB64, 55, 74
HSL268, 15%, 25%
HSV268, 26%, 29%
CMYK14%, 26%, 0%, 71%
Lab24.69, 8.34, -10.2
XYZ4.72, 4.32, 7.06
Decimal4208458
Web safe#333333
Pantone5265 C
Pantone5265 CHex#40374aRgb64 55 74Cmyk14 26 0 71Lab25 8 -10Darker#1e1a23Deep#332b3bLighter#645771

Shades of deep purple

Tints of deep purple

Colors that go with deep purple

Deep purple in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 14, 26, 0, 71.

The same color needs a different cmyk build depending on the paper. Here is #40374a on both.

Coated stockgloss or silk, C
14 26 0 71
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
17 28 4 77
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Deep purple in css

Copy #40374a straight into your stylesheet.

.background { background-color: #40374a; }
.text { color: #40374a; }
.border { border: 2px solid #40374a; }

How deep purple looks on light and dark

Deep purple and accessibility

Contrast ratios for #40374a against black and white text, measured to the WCAG standard.

Textwhite text on this color
11.27:1
AApass · AA largepass · AAApass
Textblack text on this color
1.86:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #40374a against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Deep purple on a business card, sticker and pattern

A quick look at how #40374a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around deep purple? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn deep purple into a seamless pattern

Four patterns built from #40374a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from deep purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #40374a are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.