Medium blue

#401cbc

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

Medium blue is a deep blue that reads serious. Deep blues like this anchor serious, established brands. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium blue color values

Every conversion for #401cbc, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#401cbc
RGB64, 28, 188
HSL253, 74%, 42%
HSV253, 85%, 74%
CMYK66%, 85%, 0%, 26%
Lab28.25, 57.32, -75.96
XYZ11.61, 5.55, 48.04
Decimal4201660
Web safe#3333cc
Pantone2736 C
Pantone2736 CHex#401cbcRgb64 28 188Cmyk66 85 0 26Lab28 57 -76Darker#160940Deep#2b137eLighter#6746da

Shades of medium blue

Tints of medium blue

Colors that go with medium blue

Medium blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 66, 85, 0, 26.

The same color needs a different cmyk build depending on the paper. Here is #401cbc on both.

Coated stockgloss or silk, C
66 85 0 26
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
65 82 4 32
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Medium blue in css

Copy #401cbc straight into your stylesheet.

.background { background-color: #401cbc; }
.text { color: #401cbc; }
.border { border: 2px solid #401cbc; }

How medium blue looks on light and dark

Medium blue and accessibility

Contrast ratios for #401cbc against black and white text, measured to the WCAG standard.

Textwhite text on this color
9.95:1
AApass · AA largepass · AAApass
Textblack text on this color
2.11:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #401cbc against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #401cbc sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #401cbc and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #401cbc is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.