Royal blue

#3260bd

Hex, rgb, cmyk and Pantone values for royal blue, with shades, tints, matching colors and free print quality patterns.

Royal blue sits in the blue band, mid and strong. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Royal blue color values

Every conversion for #3260bd, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#3260bd
RGB50, 96, 189
HSL220, 58%, 47%
HSV220, 74%, 74%
CMYK74%, 49%, 0%, 26%
Lab42.34, 16.84, -53.54
XYZ14.68, 12.72, 49.83
Decimal3301565
Web safe#3366cc
Pantone2935 C
Pantone2935 CHex#3260bdRgb50 96 189Cmyk74 49 0 26Lab42 17 -54Darker#14274cDeep#234385Lighter#678acf

Shades of royal blue

Tints of royal blue

Colors that go with royal blue

Royal blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 74, 49, 0, 26.

The same color needs a different cmyk build depending on the paper. Here is #3260bd on both.

Coated stockgloss or silk, C
74 49 0 26
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
72 49 4 32
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Royal blue in css

Copy #3260bd straight into your stylesheet.

.background { background-color: #3260bd; }
.text { color: #3260bd; }
.border { border: 2px solid #3260bd; }

How royal blue looks on light and dark

Royal blue and accessibility

Contrast ratios for #3260bd against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.93:1
AApass · AA largepass · AAAfail
Textblack text on this color
3.54:1
AAfail · AA largepass · AAAfail

Use white text on this color for readable body copy. To test #3260bd against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Royal blue on a business card, sticker and pattern

A quick look at how #3260bd sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around royal blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn royal blue into a seamless pattern

Four patterns built from #3260bd and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from royal blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #3260bd are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.