Blue

#321fff

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue is a mid blue that reads grounded. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #321fff, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#321fff
RGB50, 31, 255
HSL245, 100%, 56%
HSV245, 88%, 100%
CMYK80%, 88%, 0%, 0%
Lab35.75, 73.62, -102.07
XYZ19.86, 8.88, 95.27
Decimal3284991
Web safe#3333ff
Pantone2736 C
Pantone2736 CHex#321fffRgb50 31 255Cmyk80 88 0 0Lab36 74 -102Darker#0c008fDeep#1200d7Lighter#7a6ef7

Shades of blue

Tints of blue

Colors that go with blue

Blue in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 80, 88, 0, 0.

The same color needs a different cmyk build depending on the paper. Here is #321fff on both.

Coated stockgloss or silk, C
80 88 0 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
78 85 4 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Blue in css

Copy #321fff straight into your stylesheet.

.background { background-color: #321fff; }
.text { color: #321fff; }
.border { border: 2px solid #321fff; }

How blue looks on light and dark

Blue and accessibility

Contrast ratios for #321fff against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.57:1
AApass · AA largepass · AAApass
Textblack text on this color
2.78:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #321fff against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #321fff sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #321fff and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #321fff come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.