Medium blue

#281fcd

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

This is Medium blue, a strong blue at 243 degrees. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium blue color values

Every conversion for #281fcd, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#281fcd

RGB40, 31, 205

HSL243, 74%, 46%

HSV243, 85%, 80%

CMYK80%, 85%, 0%, 20%

Lab29.0, 59.51, -84.75

XYZ12.38, 5.84, 58.23

Decimal2629581

Web safe#3333cc

Pantone2736 C

Shades of medium blue

#251cbb #211aa9 #1e1797 #1a1486 #171274 #130f62 #100c50 #0c093e #09072c #05041b

Tints of medium blue

#3127de #463de2 #5b54e5 #716ae8 #8680ec #9b96ef #b0adf3 #c6c3f6 #dbd9f9 #f0effd

Colors that go with medium blue

Complementary#c4cd1f Analogous#1f6dcd Analogous#7f1fcd Triadic#cd281f Triadic#1fcd28 Split complementary#cd7f1f Split complementary#6dcd1f

Medium blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 80, 85, 0, 20.

The same color needs a different cmyk build depending on the paper. Here is #281fcd on both.

Coated stockgloss or silk, C

80 85 0 20

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

78 82 4 26

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Medium blue in css

Copy #281fcd straight into your stylesheet.

.background { background-color: #281fcd; }
.text { color: #281fcd; }
.border { border: 2px solid #281fcd; }

How medium blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium blue and accessibility

Contrast ratios for #281fcd against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #281fcd against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #281fcd sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #281fcd and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #281fcd is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.