Medium blue

#2721be

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

Medium blue sits in the blue band, deep and strong. Deep blues like this anchor serious, established brands. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Medium blue color values

Every conversion for #2721be, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#2721be
RGB39, 33, 190
HSL242, 70%, 44%
HSV242, 83%, 75%
CMYK79%, 83%, 0%, 25%
Lab27.4, 54.17, -78.61
XYZ10.67, 5.24, 49.16
Decimal2564542
Web safe#3333cc
Pantone2736 C
Pantone2736 CHex#2721beRgb39 33 190Cmyk79 83 0 25Lab27 54 -79Darker#0e0c44Deep#1b1681Lighter#544fd8

Shades of medium blue

Tints of medium blue

Colors that go with medium blue

Medium blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 79, 83, 0, 25.

The same color needs a different cmyk build depending on the paper. Here is #2721be on both.

Coated stockgloss or silk, C
79 83 0 25
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
77 80 4 31
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Medium blue in css

Copy #2721be straight into your stylesheet.

.background { background-color: #2721be; }
.text { color: #2721be; }
.border { border: 2px solid #2721be; }

How medium blue looks on light and dark

Medium blue and accessibility

Contrast ratios for #2721be against black and white text, measured to the WCAG standard.

Textwhite text on this color
10.26:1
AApass · AA largepass · AAApass
Textblack text on this color
2.05:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #2721be against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #2721be sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #2721be and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #2721be come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.